B2B lead generation receives most of the
attention, but what about B2C? Companies that face consumer also require a
method of attaining a consistent flow of quality leads in order to maintain
growth. Unlike B2B marketers who time their disposal, B2C marketers have very
little time to build a rapport with the prospects.
What are some unique ways of acquiring
customers? The following tips will help you succeed in your B2C data provision
and lead generationcampaign:
1. Prove your interest with an email
It is a waste of time and money to pursue
prospects who are not interested in your service or products. If a potential
customer joins your email list, follow up with a message indicating your
confirmation, and then request them to click another link or take another step.
People who do this willingly are more easily engaged and probably more
interested in your business. If a lead does not respond to multiple
confirmation messages, then they may not provide much value.
2. Responsive design
Digital marketing is currently mobile.
Previously, companies provided experiences via a mobile by creating a different
website. This approach is not effective. Google gives priority to website load
speed. Providing redirection to a mobile website may increase time and incur a
penalty. In addition, there are many mobile screen sizes out there which you
need to account for. A shopper may visit your site a few times before making a
purchase, therefore their experience needs to be similar across all devices. A
responsive design is the best way to optimize your site because it can accommodate
many if not all devices which is very important for B2C data provision and lead
generation.
3. Provide a strong incentive
Loyal customers are a great source for
obtaining new leads. Create a special offer and they will feel encouraged to
refer more people to your business. This deepens your loyalty with your current
customers and creates opportunities to engage new prospects, which is critical
for B2C data provision and lead generation.
4. Have patience with leads
Marketers should be on top of keeping their
lists current. The same goes with dealing with new
prospects who do not purchase immediately. If that prospect has taken time out
to subscribe, then there is still an opportunity there to make them a buyer.
5. Stick to best practices with email
marketing
When you ask a lead to sign up for your
email list, it ensures that they will engage with you at some time. You should
also allow leads to unsubscribe or leave your email list when they wish to.
Otherwise you are at risk of being put on their spam list.
6. Stick to marketing basics
Since digital marketing is very fragmented,
reaching the right customers is very difficult. Marketers should continually
monitor the effectiveness of their campaigns to ensure that their content is
relevant to their target group.
7. Retention and loyalty should be the
focus
It is easy to get caught up in acquiring
new customers, but it is as important to retain and build loyalty with existing
customers. The number of loyal customers you have will determine the number of
prospects you draw in. In addition, it is more expensive to acquire a new
customer than to retain an old one. Customers who are engaged provide a great
word-of-mouth promotion and can help with acquiring new leads.
