Generating Leads With Social Media - Top Strategies Used by Consumer Data Provision

In today’s world, internet and social media is increasingly becoming a popular and wide spread means of marketing as well as business promotion, whether it is for a B2B or a B2C business set-up. However, just a mere presence on social media would not suffice. It is important to ensure that your business profile on social media is widely exercised and promoted using the right tools and techniques so as to ensure success.

Following are some of the most recognised and successful techniques  used by consumer data provision companies for generating leads through the social media:

1.        Contests: Contests are the most popular tool of lead generation, particularly amongst the B2C business set-ups and can be operated from the most basic and user-friendly social network websites such as Facebook, Twitter and Instagram. The essential idea behind contests is to make the communication more interactive with the customers by asking them to participate with their life experiences and testimonials regarding use of your products or services. However, consumer data provision companies believe that the important thing regarding contests is offering great incentives and prizes, which would motivate the customers from participating.   

2.        Content Curation: Content Curation is a tool for generating leads using the content already available on the social media and presenting it in an innovative manner. This is essentially followed by the business set-ups which find it hard to generate original content every now and then. However, while doing so, consumer data provision companies suggest that businesses must not forget the golden rule associated with social media publishing, which is to maintain a consistent content posting speed and quality.

3.        Social Media Groups and Communities: Groups and communities on social media like Facebook and Google are not only fruitful for B2C marketers as it is one of the best mediums to interact one-to-one with your audience. They not only make you more aware of potential target customers but also introduce you to people and/or professionals from your trade itself.

4.        Infographics: Although infographics is one of the most user-friendly tool for social media lead generation, it is also a challenging one and not easy to accomplish. However, consumer dataprovision companies believe that if executed in a proper manner, it can prove to be very successful for all forms of business set-ups. Essentially, it is a visual compilation and arrangement of relevant information put across in an interesting manner, using graphs, schedules, charts and pictograms. 

5.        Video: Videos are again a powerful means of lead generation, using social media. However, like infographics, videos too need to be executed in a proper manner. An amateur video made in an unprofessional manner is least likely to serve your purpose through the social media. You can even prepare a video and graphic combination on SlideShare and thereafter, have it uploaded on social media websites for powerful marketing.  consumer data provision suggest to hire professional companies to make the video and let it get viral to gain audience.

These strategies suggested by  consumer data provision yield result only if the campaign is designed keeping the target audience in mind. So, be very careful.