According to a
2013 study published by Hubspot, more than 90% of businesses use b2b data
provision strategies to increase their lead generation efforts. With such a
high figure, any advices that can be garnered to ramp up your lead numbers are
always welcome. To make the monstrous task of b2b data provision easier
use the below mentioned tips:
1.
Great content encourages action. There are a lot of details
involved in inbound marketing. These details include SEO keywords, subheadings,
and even sentence structures. Good content should funnel an impression into a
lead, and then finally into a conversion. A well-crafted entry should generate
more than a head nod. It should motivate people to sign-up and make purchases,
which will ultimately help thebusiness, grow.
2.
Providing only information isn’t enough to make great
content. Your b2b data provision
strategy should build a perception of expertise around your service or product.
To do this, provide meaningful tips and factoids. Providing information is the
apex of the triangle. The rest of it involves promoting, optimizing and
monitoring the information and use it for lead generation
3.
Great content has to be irreplaceable. Think about it. Top
results in search engines get 33% of clicks. This is because your content has
to be the leading resource.
4.
Try to tap into your inspiration sources on a regular basis.
This may sound like a CEO quirk but everyone finds their own unique way of
seeking inspiration. To become the leader in your industry with stellar content
means you have to do everything you can to get ahead.
5.
Workplace culture can also be a resource. Your blog can be a
conduit for delivering strategic marketing content. Your personality,
idiosyncrasies, culture, and modus operandi are all resources.
6.
Even though the public appreciates all the information, tips,
and tidbits your company has to offer, it does not appreciate nitty-gritty aspect
of your organization. Ensure that things such as bad days, inside jokes, and
personal quarrels are kept private.
7.
Be a hub that promotes community not a company-promoting
megaphone. Inbound marketing is not an opportunity for putting on a promotional
event. They are a chance to engage your audience into a conversation. Social
media networks, videos, and blogs can engage customers on a topic.
8.
Don’t forget to KISS or “keep it simple stupid”. Only your
industry is familiar with the nuances and jargon of your area of expertise.
Your information is valuable to customers but only if it is enriching to them.
Therefore use language that is understandable by lay people. Try to avoid going
over their heads.
9.
Pay attention to details such as optimizing headlines,
micromanaging social media sites, and re-optimizing your keywords. These
details, however tedious they might be, do matter!
If you are look
for innovative ways to ramp up your b2b data provision efforts consider implementing the 9
tips mentioned above.
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