8 Strategies That Will Maximize B2C Data Provision And Lead Generation

Do you want to take your business on the road to success? But don’t know how to get more leads which in turn means more sales and profit? Then you must look for effective b2c data provision and lead generation. But it is not easy to know which strategy will actually work for you?

If you are stuck for ideas when it comes to improving your b2c data provision and lead generation strategies? The following methods were some of the tactics used by successful sales teams:

Client Referrals

You can increase the chances of a client providing a referral to your business or company by implementing a referral-rewards system program. This will result in a higher lead conversion rate. You can start by making referrals a part of your regular prospecting activity.

Professionals of Influence                                                                                          

These are individuals in your business niche who may or may not work with the same target clients as you, but in a different manner. For example, a funeral director may refer a client to a financial planning professional and vice versa. In this different referral system, you can rely on each other as resources. Professionals of influence also need to be managed and cultivated on a constant basis.

Webinars

This is an extremely cost-effective method because it dramatically reduces expenses that are typically associated with procuring new clients. In a webinar, invites are electronically mailed out and are inexpensive, particularly if you already have access to a b2c data provision and lead generation list. Prospects are more willing to take part in webinars than to face-to-face meetings. In order for this to be successful, the webinar topic and presentation must be informative and related to your business niche. It cannot be an overt sales pitch.

Telemarketing Firm or Person

Most sales firms will agree that time spent talking or meeting with prospective clients is the most profitable. Hiring an external telemarketing service or using an internal one will allows sales teams to maintain focus on selling. They should have experience with prospecting and in particular be familiar with your business’s nuances.

Radio/Television

A well-managed radio or television campaign can raise prospective clients’ ideas about your brand’s value. When you project positive perception and recognition of your service or product, it can significantly boost b2c data provision and lead generation conversion rates.

Direct Mail

Even though this is more expensive than email campaigns, when a prospect replies to your direct mail piece, he or she is genuinely in need of your service or product. Pursuing a direct mail with a follow up call is also productive.

Trade Shows

Trade shows tend to draw in large crowds, especially those who may not have exposure to your brand. To boost conversion rates, devise a contest to get people to actively engage participants. By hosting a trade show, prospects have the opportunity to engage with your brand face-to-face. When conducting follow up calls afterwards, you are more likely to be successful.

Cold Calling

This is perhaps the least favorite of all the methods mentioned, but it is also the most unappreciated. To succeed in cold calling, your team needs outstanding preparation, an ability to establish rapport, a talent for imparting valuable information and closing a sale.

If you’re thinking about revamping your b2c data provision and lead generation strategies, consider the above mentioned methods.