7 Tips to Succeed in B2C Data Provision And Lead Generation

B2B lead generation receives most of the attention, but what about B2C? Companies that face consumer also require a method of attaining a consistent flow of quality leads in order to maintain growth. Unlike B2B marketers who time their disposal, B2C marketers have very little time to build a rapport with the prospects.

What are some unique ways of acquiring customers? The following tips will help you succeed in your B2C data provision and lead generationcampaign:

1. Prove your interest with an email

It is a waste of time and money to pursue prospects who are not interested in your service or products. If a potential customer joins your email list, follow up with a message indicating your confirmation, and then request them to click another link or take another step. People who do this willingly are more easily engaged and probably more interested in your business. If a lead does not respond to multiple confirmation messages, then they may not provide much value.

2. Responsive design

Digital marketing is currently mobile. Previously, companies provided experiences via a mobile by creating a different website. This approach is not effective. Google gives priority to website load speed. Providing redirection to a mobile website may increase time and incur a penalty. In addition, there are many mobile screen sizes out there which you need to account for. A shopper may visit your site a few times before making a purchase, therefore their experience needs to be similar across all devices. A responsive design is the best way to optimize your site because it can accommodate many if not all devices which is very important for B2C data provision and lead generation.

3. Provide a strong incentive

Loyal customers are a great source for obtaining new leads. Create a special offer and they will feel encouraged to refer more people to your business. This deepens your loyalty with your current customers and creates opportunities to engage new prospects, which is critical for B2C data provision and lead generation.

4. Have patience with leads

Marketers should be on top of keeping their lists current. The same goes with dealing with new prospects who do not purchase immediately. If that prospect has taken time out to subscribe, then there is still an opportunity there to make them a buyer.

5. Stick to best practices with email marketing

When you ask a lead to sign up for your email list, it ensures that they will engage with you at some time. You should also allow leads to unsubscribe or leave your email list when they wish to. Otherwise you are at risk of being put on their spam list.

6. Stick to marketing basics

Since digital marketing is very fragmented, reaching the right customers is very difficult. Marketers should continually monitor the effectiveness of their campaigns to ensure that their content is relevant to their target group.

7. Retention and loyalty should be the focus

It is easy to get caught up in acquiring new customers, but it is as important to retain and build loyalty with existing customers. The number of loyal customers you have will determine the number of prospects you draw in. In addition, it is more expensive to acquire a new customer than to retain an old one. Customers who are engaged provide a great word-of-mouth promotion and can help with acquiring new leads.