Despite
several attempts at consumer data provision, you may
still not be getting the lead-flow needed to help your company grow into
million-dollar brand. Don’t fret, there are still some techniques that are
still under used which can help you get that lead boost.
Here are
six innovative ways of consumer data provision that will surely yield results:
1.
e-Books: This technique is effective for
Business-to-Business companies. People enjoy reading and
learning about the industry. Ensure that you are not trying to sell or promote
your products or services, because people like being informed not being sold
to. Write an eBook in a neutral tone and perspective with actionable insights.
Once the eBook is complete, share is socially and through your network. You can
also set up your landing page so that visitors will be require to enter their
name, phone number, and email address in exchange for an eBook.
2.
Newsletter:This is one of the simplest ways to
generate leads. Ensure that you place a newsletter sign-up wherever possible on
your site. Newsletters allow you to have a target audience and prevent your
information from getting lost on the Internet. Use the newsletter to share your
insights, industry news, and other tidbits of useful information.
3.
Blog:This is one of the best lead gen tools
because it gives a company complete control on what is shared and to grab
readers’ undivided attention. You blog needs to be optimized for lead
generation which can be achieved by using margins to bolster your services and
products. You can also have a sign-up area for the newsletter. Again, make sure
the blog isn’t just about pushing your company.
4.
Twitter:This social networking site is a leadgeneration services machine for many companies. It can be used to get in touch with
influencers in the industry and have discussions with them. People who follow
these influencers may be some of your customers, especially after they see your
interactions. Trending subjects that pertain to your business can also be
followed on Twitter. It will give you a chance to interject your ideas into the
discussion.
5.
Infographic:These are economical
to produce and are easy to share. Think of an idea, hire an affordable graphic
designer, then share this socially and request your network to share it with
others. Your infographic can also be published in a publication that provides
coverage for your industry. Just remember to place your website URL and logo
near the bottom of your infographic. By doing so, readers will know where to go
for more information.
6.
Webinars:They are a cheap way of getting your
message across to millions of potential buyers. There are services out there
that will let you broadcast your webinar easily and quickly. If you make your
webinar a recurring event, your following will grow. At the conclusion of the
webinar, you can request attendees to sign up for offers, newsletters, and even
download your eBook.
If you
want your business to grow into a billion-dollar brand, you need to generate a
large number of qualified leads using any or all of the above mentioned consumer
data provision techniques.
