Attracting leads and retaining them and converting them into
sales is a big challenge. It not only needs persistence but also a well panned
marketing strategy. A good marketing strategy is the lifeline of your business.
You must set up goals for effective tapping of customers and build valuable B2C
data provision and lead generation. Here are five essential factors which would
effectively generate relevant leads:
1. Clearly
define your target customer: Finding your ideal prospects would be close to
impossible if you have a blurred definition of your target market. In B2C
arena, you must have clear qualifying criteria for those people who would have
requirement for your products or services. Why would your product stand out
from your competitors? Keep your answers ready as these will back your lead
generating strategy.
2. Build
on the prospect list: Initially you can buy customer data lists to provide the
initial push to sales, but repeating this means would not only be expensive but
may also decrease the effectiveness of lead generation through these lists.
Instead, a better way of lead generation would be to build your prospective
customer database as you progress in business. You can ask for referrals from
your customers to add on to your existing customers. Referrals prove to be
strong leads.
3. Engage
your customers with rising benefits: A wonderful marketing tactic would be to
keep your customer engaged to make more sales after the first purchase. His can
be done by offing discounts or exclusive offers on subsequent purchase. For
example, you may offer free trials for upcoming products to your existing
customers. This can tremendously help your marketing campaign.
4. Work
on brand image: Spoiling your current customer would also mean that you spoil
any future purchase from them and also lose their referrals. Hence build a good
customer service process, which effectively serves your customers and stays on
top of any issues that they face. The purchase might not be memorable but the
experience of dealing with your firm can be. Make your customer experience a
means for B2C data provision and lead generation.
5. Lead
management: If you conquer Lead generation for your business, the battle is not
over. You will win this battle of business only by setting up effective lead
management systems. Your follow up tactics have to be very effective, such that
no lead goes waste and your team is able to convert maximum leads into sales.
All your primary efforts will bear fruit only if the secondary step of lead
management is performed well.
Optimize your Lead generation strategy by combining various
tools but set each one of them in the best of the ways. Use excellent customer
mapping techniques for a productive lead generation and help your business grow
manifold with all the above techniques.
